Burgers, Brews and Bold Designs
Branding
Packaging Design
3D Rendering
Tipsy Cow
A trendy restaurant that caters to young adults and adults who enjoy hip modern breweries. With a fun and casual atmosphere and a chic BBQ house aesthetic, the restaurant aims to provide a unique dining experience centered around burgers and a wide selection of beverages. The challenge was to develop a graphic design system that effectively communicates the restaurant's trendy and playful vibes. Drawing inspiration from Letter Press I chose vibrant primary colors, simple shapes to create a modern yet complex layout.
Moo-dboard
Logo Creation
The logo, featuring a full-body cow in a tipped-over position, captured the whimsical and playful nature of the restaurant's name. This distinctive icon mixes modern style with that rustic charm we're all about.
Style
Designed to capture the energetic vibe of our event. The colors electric blue and neon yellow were chosen to bring the vibrancy and contrast. Layered elements such as textures, stickers and fonts add depth and visual interest. Together these component create an eye-catching visuals that complements the grunge/emo look.
Pattern
The pattern crafted for Tipsy Cow's branding is a representation of the restaurant's culinary identity. The design was inspired by the essential elements that compose a burger. Such as tomatoes, lettuce, bell peppers, onions, cheese, pickles, and ketchup.
Keychain
creation
As an on-the-go item, the cow shaped bottle opener embodies the quirky charm and utility that defines Tipsy Cow. The design incorporates the spot cow's have on their face, turning into a functional bottle opener. Its unique shape, offers patrons a piece of the restaurant experience to take home.
More take-aways
✦ Brand Strategy ✦ Visual Identity ✦ Print ✦ 3D ✦ Social Media ✦ Creative Direction